Recently, I have noticed a trend in drug ads on TV. They all seem to squeeze in, if at all possible, that either the drug is not associated with weight gain – or that most people lost “X” pounds while using the drug – even though the drug has nothing to do with weight loss.
Just like the TV ads for Trulicity.
Trulicity is an injectable drug for people with type 2 diabetes. It’s purpose is to help lower blood sugar levels.
That’s terrific. That can be really useful for some people.
From Trulicity’s website:
Wait, what?
Don’t diet and exercise help lower blood sugar withthe aid of Trulicity?
The TV ad (and website) also says IN GREAT BIG LETTERS
And in not so big letters it says
Trulicity is not a weight loss drug.
Then why the fuck did you bring it up at all?
Also in teensy letters in the ad it says:
Gee. Wonder how those people ended up losing 10 pounds?
Thoughts from a Fat Old Lady 
Right you are! No matter the ailment, weight loss is the side effect du jour of the advertised drug – more on the diabetes treatment drugs than others. Some even mention that “your doctor will want to monitor your
weight”, but it’s ALWAYS in there: take this drug for __________, and YOU WILL LOSE WEIGHT! (You’ll
still have cancer, high blood pressure, arthritis or beri-beri, but there will be less of you).