There is this TV ad that just has an incredible “ewwwwww” factor.
It also makes me laugh too, but mostly it’s “ewwwwwww”.
It’s the Downey Unstoppables ad featuring an older woman.
First, I would like to say, every ad company (and the customer) should look at an ad without the sound on – because you know that is how most people are going to view your ad. We mute the TV during the commercials.
You want to make sure your ad isn’t weird or ridiculous without the sound on.
Like the Downey Unstoppables ad featuring an older woman.
In this ad, the woman pulls a sweater out of her laundry hamper and sniffs it.
This is not an empty hamper – this is one that is literally overflowing; and presumably, full of all kinds of “interesting” smells (i.e., grandma’s dirty drawers).
Are you starting to feel that “ewwwwww” factor yet?
I sure am.
She not only sniffs it, she dances with it and puts it on.
I finally listened to the ad with the sound on, and it doesn’t help.
When she sniffs the dirty-laundry-hamper sweater there is a whispered voice over saying, “Still fresh”.
Yeah, still fresh with the stinks from the laundry hamper.
The gist is that if you use Downey Unstoppables your clothing will continue to smell “fresh” long after they have been washed.
That is not the message I am getting from this commercial.
I’m getting the message that either Grandma has some urges that involve sniffing dirty laundry or she’s off her meds.
Either way –
Stop taking clothes out of your laundry hamper and sniffing them.
And definitely don’t do a little dance with your dirty clothes after you’ve sniffed them.
WTF …. and